Sh*pefile in Google Earth

#GoogleEarth just announced #Shapefile import support, and the reactions range from delight to bafflement. The move certainly reads as legacy, but … may be clever?
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May 1, 2026

Didn’t see that coming (and checked the date three times). From Google:

Today, we’re thrilled to announce the launch of Shapefile and 3D model import support on Google Earth. (…)

You’ve made it clear. You want to be able to bring more of your data and models to Google Earth’s real-world canvas. We’re excited to take the next step in delivering on that promise with these new features:

🔶 Shapefiles (SHP): Render industry-standard geospatial data as performant, cloud-native layers. (…)

Comments … ugh… vary:

Sure, it feels odd. And it may be similar to adding an Excel import to a fancy cloud DWH – that is, like building an on-ramp for the unadorned data of millions of users.